Guest Blog White PR & Marketing: 5 things you need to know about SEO
Today I'm incredibly excited to introduce a blog all about SEO from White PR & Marketing. The subject is one that most of us struggle to understand, so thank you to White PR & Marketing for letting me share this with my followers.
What is SEO?
SEO stands for “search engine optimization.” To put it simply, it means the process of improving your site to increase its visibility when people search for services or products related to your business on Google.
SEO is considered to be a bit of a dark art. We don’t fully understand what it takes for a website to rank well, so SEO professionals instead have to guess what search engines are looking for. This is why there are no guarantees when it comes to SEO. However, with a persistent approach, you should be able to improve your search rankings.
If you want to stay ahead of the curve and continue to see success with your online marketing campaigns, it’s essential to know what changes are in store. Here are 5 things you need to know about SEO in 2022.
Voice search is here to stay
As voice-activated devices like Amazon Echo and Google Home become more popular, people are using them more and more to search the internet. This means that keywords that are spoken rather than typed will become more important for SEO. Optimising your website for voice search is something you’ll need to do in order to stay ahead of the curve.
User experience will be more important than even
As search engines continue to evolve, they’re placing more and more emphasis on user experience. This means that things like page load time, mobile-friendliness, and overall design will become even more important for SEO. Make sure your website is optimised for users, and you’ll be in good shape.
Schema markup continues to pull its weight
Schema markup is a code that helps search engines understand the content on your website. It’s becoming increasingly important as search engines get better at understanding and interpreting online content. If you want your website to be visible in SERPs, you’ll need to make sure it has schema markup.
This will enable you to make the most of rich snippets, which are essential for something known as “zero click searches”. These are searches that are completed without ever clicking through to a website because the information is right there in the SERP. A great example of this would be a potential customer searching for your phone number.
Social media will continue to influence SEO
Although it’s not technically part of SEO, social media is becoming increasingly crucial for visibility in SERPs. This is because social signals are being used more and more as a ranking factor. Make sure you’re active on social media, and you’ll see an uptick in your SEO results.
Reviews are also becoming increasingly important, as rich snippets in search mean that website visitors can see even more information before they even click through to your website.
Content will continue to be king
Content is and always will be the most important element of SEO. This means that creating high-quality, keyword-rich content is essential if you want your website to rank well in SERPs.
Make sure you’re producing quality content on a regular basis, and you’ll see success with your SEO efforts. Adding a blog to your website is one of the simplest ways to make sure it is constantly refreshed.
