What is high-value content and how do I create it?
High-value content is essential for businesses looking to connect with their customers on social media and blogging. By sharing valuable information, businesses can create connections with customers that result in more sales and a better reputation.
But what makes content high-value, and how can you be sure you're sharing something your customers will appreciate? In this article, we'll explore the characteristics of high-value content and how you can create it for your business
What is high-value content?
High-value content is information that is useful, interesting or both to your target audience. It should be relevant to their needs and desires, and it should offer them new perspectives or insights. It should also be well-written and free of errors. Above all, it should provide value that goes beyond what your customers could find for free elsewhere.
How do I create high-value content?
Creating high-value content starts with understanding your target audience and what they want to know. Once you know this, you can begin creating or curating content that meets their needs.
When creating your own content, be sure to think carefully about what you can afford to give away for free. But also have the confidence to know that customers will still purchase from you, even if you’re offering free content, advice and support on your blog and social media.
If you don’t have the time or budget to create original content, you can also curate content from other sources by sharing articles, blog posts or infographics that you think would be valuable to your audience. Just remember to always give proper credit!
No matter how you create it, always make sure your content is relevant, accurate and interesting before sharing it with your customers. By doing this, you'll be sure to offer them the valuable information they're looking for.
Things to remember when producing content
Value is in the eye of the beholder - what one person finds valuable, another may not. It's important to consider your target audience and what they might find useful or interesting.
Quality over quantity - it's better to share a smaller amount of high-quality content than a large amount of low-quality content.
Think about what you can offer that others can't - what unique perspective or knowledge do you have that others don't? Things that might seem obvious to you could be incredibly helpful for someone else.
Examples of high-value content
There are many different types of high-value content, and what counts as such will vary depending on your audience. In general, though, high-value content is informative, interesting, and well-written. Head here to find our top tips for creating free downloads for your business.
Some specific examples of high-value content include
Blog posts that offer insights or advice on a particular topic
Videos that teach viewers how to do something
Infographics that explain complex concepts in an easy-to-understand way
Step-by-step guides
Templates they can use in their own business
Interviews with experts in a particular field
Product reviews that help consumers make informed decisions
Funny or entertaining content – not everything has to be serious!
How to tell if your content is high value
The best way to gauge whether or not your content is high value is to put yourself in your audience's shoes. Would you want to read this content? If it doesn't pass this simple test, it might not be right for your audience.
Ready to start producing high-quality content for your social media and blogs? Let’s talk.
